C a m o u f l a g e
- A new experience that starts with colour and results in taste.
Our chocolate assortment 'Camouflage' is an artisan product, every piece is different and contains natural pigments only.
fooddesign: mástészta // packaging design: lav.design & mástészta // photography: lav.design // producer: Chocofacture
We mix the finely ground, complementing ingredients into the white chocolate base for the most complete fusion. This creates a new, smooth and creamy taste experience whilst colourising the white chocolate itself.
Every bar has three tones of a specific colour, which flow in a random pattern into the pieces. This is where the true uniqueness lies: each bar looks slightly different and each piece has a different intensity of flavour.
Pink - Strawberry I Green - Pistachio I Yellow - Lemon and Turmeric I Grey - Salt
Packaging
It has been a key factor to show the most flattering feature of this unique chocolate bar: its appearance. At the same time we wanted to use a natural and protective material. Hence we designed a paper-based packaging, placing the pictures of the chocolate itself onto the wrapping paper which makes the product both visible and keep it well protected simultaneously.
The typography adheres to the elusive “camouflaged” nature of how the chocolate builds patterns, as the text almost dissolves into the ambiance, leaving the words to be almost just guessed from the base print.
The typography adheres to the elusive “camouflaged” nature of how the chocolate builds patterns, as the text almost dissolves into the ambiance, leaving the words to be almost just guessed from the base print.
We are preparing a limited run from the series. Contact us if you are interested in placing an order at masteszta@gmail.com.
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