Re-branding / Re-targeting Kwak Beer
Pitch for Kwak Beer

For this pitch for the traditional Belgium Kwak beer, we have chosen to attract a new target audience, while the authentic Kwak drinker remains untouched Kwak can re-target to a whole new group. As the original briefing described Kwak missed the boat about micro breweries and thus the modern beer drinker (Burgundian, beards, hipster), this one will not take a latecomer seriously.

The intended target audience is very brand-loyal and embraces specific brands as his or her identity. Bluntly we’re describing a city art academy / design student. The anti, the outcast, the misfit. They find each other in the underground of Flanders and Wallonia.
If we can infiltrate in this community through experimental, non-design and anti-establishment branding, they will be able to identify and take the brand.
Re-branding / Re-targeting Kwak Beer
51
443
1
Published:

Re-branding / Re-targeting Kwak Beer

51
443
1
Published:

Tools