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    About

    Brand identity for Bem Me Quer - premium lingerie reseller from Brazil.
    Published:
“Anora Campo understood our communication needs and transformed our business plan for a brand that will support our growth.”
 
JAMILE LISBOA, DIRECTOR
CONTEXT
Based in Brazil, Bem Me Quer is a retail store for premium lingerie. Some internal movements culminated in the exchange of leadership. Under this new management, Anora Campo was contracted to rethink how the brand could behave.
ACTION
With our direct participation, Bem Me Quer has changed its brand positioning, selling only carefully selected suppliers known for their excellence. Besides working on the strategy and positioning of the brand, we created the visual expression of the brand with new logo and new signature patterns, and create a visual universe that communicated the values and attributes of the brand.
 
IMPACT
The brand could be established in the market and be recognized by their attributes. It was evident the change of course in the company, which facilitated the change / segmentation of the target audience of brand.