Business cards include business information about a company or an individual. They are distributed to others in order to facilitate and enhance the memory about the implying business, hinting all the contact information that the prospective client’s needs. The professional business cards will sometimes include aspects of striking visual design.
Creative people’s business cards are free of ‘comme-il-faut’ boundaries in regards to the wording and design. They tend to use aspects of their profession and personality. Likewise, in this case, the use of typography and grammar mistakes, accent and deliberate "interventions", will generate a memorable result!
On the A side of the card, basic contact information are imprinted in English (International language). Design-wise, the concept of glyphs (á, í) is used for the name and surname. The glyphs indicate the punctuation of letters, something that is used in the Greek grammar (accentuation). So, at first glance the card seems informal, as English grammar doesn’t require punctuation.
The same informal concept contin ues throughout the card, since below the contact information, the phrase: "Greek accent normally is not required" is marked. This creates confusion around the grammar and the syntax, reflecting the personality of the business card owner.
The B side of the card has one of the three phrases: a) Hello stranger! , b) Thank you. & c) Whaaaaaaaaa...?. Each recipient will get the card with the phrase that best suits his/her personality, based on the card owner’s evaluation. In other words the substance of the card shows that the designer doesn't care about the ordinary and the formal but breaks the rules, uses the freedom of expression and thinks outside of the box.
In the occasion of which the recipient questions the interpretation of the phrase "Greek accent normally is not required" and has the curiosity to further unmask the business card owner personality by visiting Bēhance platform, would be considered as the ultimate achievement.
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The cards were printed in Athens, in June 2018, in the printing office Pletsas | Kardari S.A. Paper: Munken Polar 300 gr. | Font: Arial Regular
