Brief:
Increase consumption of Wall's ice-cream by introducing dessert pairings.
Idea:
We decided to use Wall's characters of Scoops to show how pairing
ice-cream with traditionally 'boring' desserts in Thailand and Philippines
can make it more delicious.
Add One Scoop to Make Dessert More Fun
We did digital content across Facebook and Youtube where
each video brought out the quirky characteristics of the Scoops;
Bossy Bessie, Luckless Luke, Clumsy Colin and Nervous Neil.
