CONCEPT
I love the duality of the lemon: too sour to be eaten by itself but magical when cooking. Regardless of where you are born, lemons will be sour for everyone, the only thing that matters is what you do with them.
EXECUTION
The poetic nature of the concept mandated that I seek inspiration in the Art Nouveau style and 17th-century botanical drawings. I've used custom photoshop brushes and created the illustrations which work best on a black background.
