GTI Tourism Rebrand
Heritage Tourism PR firm GTI approached me to re-brand their Australian outfit from scratch. From initial logo concepts through to web design and build, office signage and assets I rebuilt their visual aesthetic to relaunch the brand.
Drawing on vintage travel marks and logos which visualised the connecting of the world, often with visual lines across a globe, I focussed on bringing the same concept into 2018 with a visual and style update using the hexagon shape to keep the globe feel without being to literal.
The blues represent the ocean colours but more significantly the various services and depth of expertise at GTI. The blues are placed to give the flat logo an air of 3D as if the lines wrap around.
The similarity to a jewel reflects subtly that GTI Australia is the crowning Jewel in the Travel Consul global network.