The campaign seeks to increase the appreciation of the Modern Filipina, to embrace the essence of being a woman in her own country and to maintain the idea that Filipina Beauty is something to be diversely proud of. Hence the big idea: to amplify the inner confidence of a Filipina. 

Photography & Edit by Michaela San Andres & Sheryl Fernandez

MUA by Diane Mendiola & Nikka Varandmal