Our Design Challenge is to build trust for Online shopping of regular (perishable) groceries and help users to do inventory rebalancing while planning heathy meals.

1. GoToStore is time intensive in Bangalore but you cannot do without it, For essentials like meat, fruits and vegetables which is 50 to 60 % of your daily diet you depend on GoToStore for better quality. Habitual purchase practice of stocking on the first of every month

2.Trust Deficit on quality of fast moving perishable goods purchased online

3.Sufficient planning required for completely purchasing groceries online. However due diligence requires good idea of inventory plus future needs. For quick purchases online is not practical since Delivery Wait times is a deterrent for quick purchase.

1.Planning time intensive . Working professionals specially find this cumbersome for lack of time and energy at the end of a long day

2. Your grocery items generally depends on meal plan/needs for day/week. Inventory in your kitchen may not match this and meal preparation time also decides your meal for the day.

3.Rebalancing often means unplanned, abrupt short visits to family store for missed items.

1.Aspire cooking but don’t have the time for procuring ingredients, looking up recipes and cooking them into a wholesome meal

2.For special items we are forced to scout around stores as they are not available online. Most often these ingredients are more than what we need to make a dish or two. This ends up in a rebalancing requirement

3.Quote : ”Can somebody cook/make my meal for me today according to my health and taste needs?”

Trust Deficit on quality of fast moving perishable goods purchased online makes GoToStore indispensable.

How might we break the dependency on GoToStore for our regular staples which is almost 70% of our diet like vegetables, meat, fruits etc...

Inventory Rebalancing is a planning exercise for both inventory and daily meals. This is time intensive and requires frequent trips to fridges and cupboards.

How might we make Rebalancing more efficient, less time intensive and effective for our grocery and meal needs.

Is there an easy way to cook homemade special meals without scouting around for ingredients which once bought ends up in more stock than required and sits in cupboards for another day.

How might we make cooking healthy homemade meals more convenient, timely and suitable for our needs.

Friends/Interviewee Kitchen space.

Friends Online Grocery Purchase Experience.

Neighbourhood Grocery Shop and supermarkets.

Lunch Break out area at workspace.

Local food stalls/meals/carnivals that sell food.

Related e-commerce websites and experiences.

Apps on the phone for managing shopping lists, reminders, grocery purchases.

Other Instant gratification services like Paytm, Bank ATMS, authentic retail e-com.

Websites that has most returning users.

1. How would you briefly describe your day (here you should get clues of whether the person works, how many people in the family, is the person alone in a PG etc)

2. Do you do the grocery shopping for your home. How do you plan for the current day, next day or week or do you plan at all :)

3. How do you normally do your grocery shopping, online or GoToStore or a combination of both.

4. Can you imagine doing your grocery shopping completely online and do you think that will certainly work for you. Add question, why don't you do online grocery shopping.

5. For what particular items would you still depend on GoToStore for your grocery shopping.

6. Do you work? Do you use any particular apps/aids to help you with the grocery shopping and shopping lists.

1. Do you face any concerns, issues when buying groceries directly at the store. Is there a queue wait time, pricing concern, concern on varieties offered etc

2. Are you aware of any offers or rebates that are offered in online grocery store. Do you have a parallel experience of getting rebates or offers in GoToStore regularly, not only during festival seasons. Would you choose online shopping over GoToStore if there are offers going on for let’s say things like Bhindi, Palak, onions, coconut, tomatoes, milk etc

3. Do you customize your food based on any fitness goals that you may have. Like do you choose between carbs, fats, proteins, plan supplies to enhance your diet to suit your fitness needs. How do you procure these supplements that help you in your fitness goals

4. If I may ask What are your grocery bills like? How much do you spend roughly every week?

5. Arrange in order of priority these three phrases according to you for How important these are for you

a. Quality of goods received

b. Offers and Cash back schemes available according to usage of service

c. Delivery of goods within the next 20-30 minutes

6. Can you explain a dream app that you would like to have or draw a dream (you can say app for a tech savvy person) that may sort out all your grocery worries

or additional question

Imagine you have a robot, a mobility enabled robot, at home that helps. This Robot s robot does not cook but can help you with grocery shopping. Can you explain how this Robot should function too make your grocery shopping task easier.