Grønn Hverdag - an Organisation promoting green daily habits, wanted to create awareness through Facebook around how to make people's daily life greener with low effort.
At the start of the new year, people often commit themselves to new year's vows. The project co-incided with the new year, so we encouraged people to commit to a greener 2013.
Below are early sketches presented to the client. I created 4 categories, based on information from their website. The user picks one category and commits to a vow inside that category and posts this on Facebook.
Grafisk fremstilling av CO2-avtrykk - Før og etter for å øke motivasjonen.
Thie work above contains my own sketches and mock-ups, showcasing the project step by step, and you can see the final design below, made by graphic designer Kristoffer Sundmyhr.
We used bloggers to kickstarte campaign, and got them to write about their own steps towards a greener everyday life, as well as incorporating an ad into their blog.
