SERRAT CONSULTING BRAND CREATION PROCESS
Serrat Consulting provides multiple services to small and medium companies which want to expand their businesses and grow in the market. We're talking about creation of business plans, resource optimisation to operate efficiently, to highlight the strenghts of the products and services and change the enterprise architecture to stay competitive within the market.
The starting point is creating a few logo shape options based in different concepts that suit the personality of the brand. Some of them are based on solid structures and geometric shapes, and some others are dynamic and play with perspective.
We reduce the number of options to a half of them and present them first in black to limit the observation only to the shape, afterwards we present every combination mark in three color variations to see the feel they give in every different shade.