Titles are to keep.
In 2018 we took the World’s top football squad, added the new C-Class and went on a wild ride. The result was a bold, progressive campaign that celebrates the confidence and mindset of true champions: to push limits and never rest on success.
Icons all over the Place
Since all of Germany was ablaze with defending the title, we let the stars of our campaign shine all over the country – bringing a style that was just as loud, fast and exciting as today’s football. At airports, on landmarks, in newspapers, sports magazines, on Instagram and even abroad, the message was clear: the champ is here.
Watch the gallery.
No Daily Business.
Germans love cars. And they love soccer. So we had the chance to basically craft a piece of cultural heritage. And as the final campaign of a decades-long partnership between Mercedes-Benz and Die Mannschaft, it had to be as unique as the occasion. And a unique team of creatives made that happen. Thanks to everybody. It was an honor. And a whole lot of fun.
