BAGINBOX
Market audit and trends
Brand strategy
Brand narrative
Corporate Identity
Interior design
Graphics in space & signage.
Location ______ C/ Relatores, 10, Madrid
Period of work ______ 2017
Surface area ______ 37 m2
WANNA DESIGNS BAGINBOX, THE PRETTIEST LOCKER SPACE IN MADRID.
Life is too short to drag unnecessary things. Especially while traveling. So, you have to learn to take a load off.
Under that idea Bag in Box was born, with the mission to "unbox your travel". A comprehensive project that required a great strategic and creative exercise. Due to the democratization of travel, there was a boom in locker stores. So, we needed to differentiate ourselves from the competition. And, in addition, shortly before, we had created the first chain of urban lockers in Spain, so we also had to differentiate ourselves from ourselves.
When travelling, activate handsfree. Madrid is there to enjoy it, and to discover corner by corner. No rush, without caring about the weight nor the noise of your luggage. With this motto BAG IN BOX is born. A urban locker establishment, for which the marketing, design and interiorism studio Wanna has develo-ped a integral brand project, from its positioning, verbal universe, design and interiorism. As a common thread for the brand universe, the creative concept UNBOX YOUR TRAVEL was created. An argument to national and international public, which was also supported, in a visual way, by the shop furniture. The brand was structured enhancing the naming itself, with the intention of making a clear difference with their competitors.
Concerning the interiorism, the main goal was to cool down the final client, contrasting with the normal rush when travelling. To achieve this, the space was divided by 2 main areas, one for the lockers and a welcoming one, with washed wood benches, inviting clients to stop and take a breath. Besides, a small space was created as a souvenir boutique, placed in one of the sides of the shop. Keeping this distribution view, Wanna decided to use contrasting materials, with white tiles and black joints in the central part of the shop and acoustic panels in the upper parts. To add an extra point of warm to the combination, pink color was chosen for the floor and the signs, which was designed from volumetric icons, according with the graphic line of the logo.
In the lockers area, due to the high amount of them, black color was chosen to integrate them in the space and to complement the feeling of peace given by the theatre light created for the area. In resume, it is a project thought to the smallest detail, like the employee’s uniform, the BAG GUYS, who will add to its black uniform an eternal smile. So you already know, when you visit Madrid, get rid of your luggage and UNBOX YOUR TRAVEL. BAG IN BOX.
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AWARDS:
ADCV Awards. Finalist 2019. Graphics in spaces.
Hospitality Design Award 2019. Best Select-Service Hotel.
German Design Awards. Nominee 2020.
Hostelco 2020. Best Hotel Concept.
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WANNA Studio specializes in the creation of brand stories and their application in a cross-cutting way, from branding to the design of spaces. The studio has offices in Madrid, Valencia and Dénia (Alicante) and since its founding in 2016 it has won national and international recognitions, such as the Hospitality Design Awards, the Platinum A' Design Award or the LAUS.
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THANKS!
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