Client : Korea Ginseng Corporation
Project : Superfood Cleanse Skincare Brand Creation Project
Project Scope : global beauty market insights/ case studies/ brand strategy/ brand portfolio strategy/ product line-ups/ brand architecture system/ brand naming + communication message + brand story contents/ design strategy/ supergraphic system/ inforgraphics/ basic design(symbol logotype)/ application design/ package design/ photography shooting/ brand guideline
Challenges & Solution :
Korea Ginseng Corporation(KGC) is a No.1 health & supplement company based on red ginseng extracts in S.Korea, with heritage since 1899. To attract millennial consumers, KGC has decided to create a new skincare brand with their key ingredient, red ginseng. the bread and butter has redefined red ginseng as superfood for its detoxification and skin immunity intensification benefits. We, therefore, suggested them a brand central idea as "Superfood Cleanse Care", and "Cleanse Care Programme" as their product marketing matrix.
To visualise the brand concept and hero ingredient, red ginseng, we created a series of supergraphic patterns inspired by the shapes of superfoods ingredients such as red ginseng, mulberry, reishi, etc.
LLANG symbol logotype on wildberry purple primary color
LLANG symbol logotype on supergraphic pattern
LLANG core values infographics
LLANG brand photography : red ginseng with a gold circle
LLANG package design : redgin magic oil
LLANG package design : Basic Line
LLANG package design : Cleansing Line
LLANG package design in overall
LLANG signature product DM 1 (+ supergraphic pattern)
LLANG signature product DM 2 (+ supergraphic pattern)
LLANG signature product DM 3 (+ supergraphic pattern)
LLANG photography shooting backstage
LLANG brand leaflet
LLANG photography
LLANG giftbox + label
LLANG website design (main+sub)
