Google Assistant experience at T-Mobile stores
Coming to a T-Mobile flagship store near you!
In an effort to build upon their successful presence at CES, Google partnered with T-Mobile to continue educating consumers on the Google Assistant. TVG was brought on to design and build 3 distinct booths showcasing a selection of the million actions that can be accomplished along with the words “Hey Google.”
Our booths included a Tiny Kitchen where you can learn the secrets of Chicago-style popcorn, a Tiny Gym that played your favorite workout mix, and a Tiny Museum where you can explore the artwork from a historical perspective. To complement these tiny booths, we constructed thoughtfully crafted queries that guided users through each booth experience.
We custom fabricated 6 total booths - 3 in San Francisco and 3 in Chicago. Our booths included a Tiny Kitchen, Tiny Gym, and a Tiny Museum. In addition to the booths, we custom fabricated 2 separate treat carts.
We integrated survey metrics into our programming to ensure that captured pertinent and accurate KPIs related to the activation. The featured devices included Google Home Mini, JBL Pulse 3 Speakers, the REVVL Plus, and the LG G7 ThinQ.
Each market had a unique giveaway! In San Francisco, we gave out baseball game tickets to the Oakland A’s (Tiny Gym); gift certificates to SF MOMA (Tiny Museum); and gift certificates to Mazarine Coffee (Tiny Gym).
In Chicago, we gave out Cubs Cash (Tiny Gym); gift certificates to the Art Institute of Chicago (Tiny Museum); and gift certificates to Giordano’s Pizzeria (Tiny Kitchen).
The Visionary Group Experiential Marketing Design team :
Stuart Fingerhut, Daniel Alajajian, Nicole Furuta, Karen Tan, Miriam Silva
Photo Credit - Ridge Productions