BACKGROUND -
Marvel Insider is the first Marvel loyalty program that offers tangible and digital rewards for members who engage with the brand online. People can earn through a variety of engagements with Marvel – from watching free videos to checking in at your local comic book store – and the rewards range from free digital comics to wallpapers to a subscription to the Marvel Unlimited app. In 2018, I was asked to do a light rebrand of the identity.
CREATIVE BRIEF -
The Insider team would like to refresh the Insider program logo. The digital team would also require an equivalent small version icon based on a new logo for use on the website navigation and any other applicable locations. Current issues of the logo include readability of the slant, kerning, lack of sense of a club, and lack of design language from the new Marvel.com redesign.
TEAM -
Eric Lakatos, David Lajara
Thank you!
