Madness or Genius?
We definitely thought the idea of taking this icon alcohol brand and distinctive rich taste into the condiments aisle was oure genius.
OurChallenge.
How do you make a 250yr old brand, steeped in heritage, accessible to the dinner table... and how do you tap into a different audience and sector?
OurSolution.
Our response was to bring the iconic brand assets to the forefront and allow the brands heritage and desirability to shine through. We respectfully maintained the essence of this mighty icon to create a disruptive design which stayed true to this well loved brand in it’s move from BWS to the condiments aisle.
OurResult.
Our creation instantly became a huge hit by the Guinness brand loyalists and attracted a new tribe who regularly experiment with new and exciting avours in their food.
