New packaging for Uvelka — one of the biggest cereal companies in Russia.
New colourful hierarchy system helps to navigate between two main packaging lines: 'breakfast line' with 16 sku of cereal flakes, and 'dinner line' with 14 sku of portion-packaged grain.
My part: еvery bit from concept to photography supervising and colour separations.
Made at BBDO Branding.
Creative director — Maria Petrova.