Blue Cave
ASUSTEK COMPUTER INC
2018
After my fan made 1080 Ti advertisement I began talking with Asus. My first project working with them was for one of the products from their networking line, the Blue Cave router.
I was excited for this project as this product had a different type of look compared to the usual products I work with as this product isn’t oriented around gaming, so I was able to use this opportunity to work on a different looking style of advertisement. For most of the pieces I went for a modern interior themed scene, and various colors and textures to compliment the look of the Blue Cave router.
Concept 01
I wanted to make the unique blue center of the Blue Cave stand out in this advertisement, so I kept to a black,white, and grey backing, so all the color in the advertisement was the product itself.
Concept 02
I wanted to play with accenting colors to the inner ring of the product. I accomplished that with yellow and matching blue roses in the foreground and background. I also wanted the image to be dynamic and give the opportunity for cool depth to text placement so I had pedals flying behind and in front of the Blue Cave.
Concept 03
Wanted to achieve a modern, tropical vacation home vibe from this image. I added leaves in the foreground and background to add some splashes as well as add depth.
Concept 04
Wanted to showcase the complex pattern on the back of the product, as well as get a warm welcoming feel in the image.
Concept 05
I wanted to do a play on the name of the router, so I did a night time blue cave. I have illuminating blue crystals to give cool product lighting as well as make it eye catching. I played with concepts of having the moon in the sky behind the product visible through the hole in the Blue Cave.
Concept 06
I went for a more classic Asus branded image for this one, sticking to clean gradients and colors matching the product. I showcased both the front and back of the product as I hadn't done in the previous images.
