Química Anastacio | campaign 2018 | "world of chemistry"
GOAL
- Create a concept and a new line of visual communication for ads and others
- Create a concept and a new line of visual communication for ads and others
COMMUNICATION DIRECTION
- B2B. Communicate clearly and objectively the services
- Must contain all concepts relevant to the company
- Besides the institutional, it's necessary to divide the communication by the segments, so that each one has its own identification
- B2B. Communicate clearly and objectively the services
- Must contain all concepts relevant to the company
- Besides the institutional, it's necessary to divide the communication by the segments, so that each one has its own identification
CONCEPT
- Trust, differentiation and global presence
- Trust, differentiation and global presence
TONE OF COMMUNICATION
- Modern and clean
- Have its own characteristics that identify Anastacio in the communication
- Modern and clean
- Have its own characteristics that identify Anastacio in the communication