P A M P E R S
Main message: "We’re using less packaging so your baby’s future will be bright".
G I L L E T T E
Main message: "Shaving innovation with less packaging."
H & S
Main message: "Cleaning beaches with every bottle."
Client: Procter & Gamble (P&G)
Illustration: Catalina Vásquez, Catalina Salinas, Julián García Mejía