Pixel Pushers was my senior show branding project. It was to put on a community show that would show off my classes best work to the community of Boise Idaho. I took lead as the Art Director of the show and had a team of six for the production side of Pixel Pushers. We produced the look and feeling of the show creating a cohesive set of media, invites, and promotional materials for the show.
Time laps of the production team at work, physically creating the branding look for Pixel Pushers.
Production Photography
Social Media
Social Media consisted of a Facebook and Instagram @BoisePixelPushers
As our main source of promotion, I wanted the instagram specifically to follow a gridded pattern to help push the branding of the show. Using the production photography for the show I divided out posts to make the instagram page itself visually striking and the headshots of my peers are accompanied by portfolio pieces.
Examples of Video Posts for Instagram
Poster Design
Mailer Design
The invites were dye cut to follow the same features as the poster and as you slid the invite out of the cover it looked like the movement of the ink in the social media posts. This was sent to both parents and professionals around town with great response.
Booth Design
After three long months of planing and production it was all over in four hours. I created a booth that was unlike any other with a living room style. I wanted my design work to be shown as art and my website with UX work was to be viewed on my Ipad. It was an exhilarating time and on of the greatest moments of my life.
