Visual identity for a Nordic walking company
Nordic walking is a total body version of walking that can be enjoyed both by non-athletes as a health-promoting physical activity, and by athletes as a sport. The activity is performed with specially designed walking poles similar to ski poles.
Emphasis was put on being rougher and more revealing of the nature of true Nordic walking.
The client wanted show that this kind of walking is not just for the senior members
but for young adults as well.
The client wanted show that this kind of walking is not just for the senior members
but for young adults as well.
The project asked for a new logotype, mini-branding and a website.
