Saab
Saab challenged us to introduce the new Saab 9-5. So we challenged all drivers from all brands with one central theme: 'The new Saab 9-5 challenges everyone'.

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You went from a Golf to a 3-series and then to an A6. Time for the next step.
Please drive extra careful in your A6, 5-series or E-class.
We'll give you just that little bit extra money when you buy the 9-5.

Brochure highlighting all the advantages of the new Saab 9-5.




Saab
FD
Saab special for the newspaper 'het Financieele Dagblad'.
The complete advertising space was reserved for our following Saab ads.



We challenge you to not think of the new Saab 9-5 while reading this newspaper.

Here we go ...

This is going to be easier than we thought.

We're back ...

... and the story continues.

Investing in sustainability and security, thinking about the future.
(are you sure you're not secretly thinking about the new Saab 9-5?)

While you try to keep your mind on the stock index,
we'll tell you more about the features and options of the new Saab 9-5.

Lovely weather for a testdrive.

And, successful?
Saab
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Saab

Launch campaign for the new Saab 9-5. The Saab that challenges everyone. An itegrated campaign using advertising, online banners, radio and a web Read More

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