Concept. Copy.
For BZ WBK, third largest bank in Poland, I have crated an online campaign promoting a new e-banking platform. The concept was developed around the idea of fast-banking and time saving.
The landing page allows to discover how new, more efficient, e-banking platform helps everyone save time on daily basis. The competition for users gives him a chance to share with others their most time consuming activities.
Web banners campaign shows examples of people who changed their lives and reclaimed their time with new e-banking platform.
The counter placed on the old and new versions of e-banking login page shows how much time is lost because of using old platform and how much time is saved while using the new one.
All promotion activities were eventually given up by the bank. Execution by Wide Open,
The landing page allows to discover how new, more efficient, e-banking platform helps everyone save time on daily basis. The competition for users gives him a chance to share with others their most time consuming activities.
Web banners campaign shows examples of people who changed their lives and reclaimed their time with new e-banking platform.
The counter placed on the old and new versions of e-banking login page shows how much time is lost because of using old platform and how much time is saved while using the new one.
All promotion activities were eventually given up by the bank. Execution by Wide Open,
