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CANON EOS 450D | Campaign Microsite

FEBRUARY 2008
 
CLIENT:  Canon Europe
AGENCY:  
Cayenne   
ROLE:  Information Architect & Business Analysis     
DELIVERABLES:  Concepting (in close collaboration with team mates), IA (flow charts, detailed wireframes), business rules.
 
 
CHOOSE A CHARACTER

A user can chose between 2 photographers, a boy that prefers landscape photography and a girl that fancies urban photography. 
 
WIREFRAMES
END RESULT
 
180 ̊ ENVIRONMENT
 
The chosen photographer shows up in a 180 ̊ playground. The character can move left and right, spinning the panorama in the opposite direction. Within each environment there is one hotspot 
WIREFRAMES
END RESULT
 
TRANSITION   
 
The hotspot that brings the user to a transition in which the character finds the perfect situation to take a picture. 
WIREFRAMES
END RESULT
 
PRODUCT FEATURES    
 
Each environment is linked to a special camera feature, so once the picture is taken, it appears on the foreground, next to the 450D and the description of the related feature. Users can browse freely through all features from here, or continue to explore the next playground. 
WIREFRAMES
END RESULT
CANON EOS 450D | Campaign Microsite
Published:

CANON EOS 450D | Campaign Microsite

Canon requested a campaign microsite to be released at the product launch. The EOS 450D is a semi-professional camera. Following the same concept Read More

Published: