Package and Booklet Design
for kery biotech
Kery Biotech is a high tech company that focus on researching and producing spirulina product in China. I was asked to redesign the product package for their different consumers. During my research, I realized that spirulina, as a nutrient-rich super food, was under valued or little known by most of the company's target consumers. Inspired by a visit to the production factory, I came up with the idea of telling the production story to consumers in illustration.
Early illustrations that I drew to pitch the idea to the client：
The idea was soon approved. I took the drafts and made them into a series illustration that would attract young female consumers (e.g. young mother). The final design is adapted as the children's spirulina product package.
For their standard product, I translated spirulina's nutritional value into various vegetables:
As for their patented product (which are mainly consumed by cancer patient), I took a different design approach with a focus on soft and comfortable package material.
Thank you for watching.