How to Make a Plastic Bag Kite [Instructographic]
Objective:
Create an asset for an already top performing blog post to try and increase traffic and engagement.
Goals:
Increase traffic to blog | Increase engagement with post
Solution:
The original blog post was a step-by-step explanation on how to make a plastic bag kite, however there were no visuals accompanying the copy which made it hard for the user to follow along. We decided to make the kite ourselves, photographing each step to help the user. We embedded the photos within the blog post and then created the instructographic to use on social to promote the post.
