The redesign came with the need to update the layout for a modern look and to talk directly with illustrations, brand and especially with the values of the company, which are of growth, technology and modernity, with a clear and simple speech for its customers.
So the whole system was remodeled to show these values from Beeders.
The persona's definition was given by the company's current customers, which can be classified into four categories:
Large Companies, Small Businesses, Startups and Investors.
Each character was created to help shape the client's journey better.
It is extremely necessary that the flow is easy, light and does not interfere with the user having an incredible navigation experience.
The main illustration was developed to represent the development process of a software factory, allowing the easy understanding of the input, being the idea of the client, without mold, until the end, which is the solution presented by the company.
This Style Guide provides information about icon elements, typeface & typography, buttons (small and large option), text inputs (regular, hover, active + validation), dropdowns (normal, hover and active), slider, tooltips, nav bars & menu and alerts.