Isambard’s Cycles is a small independent cycle shop based in North Wales (formerly East London). They specialise in custom-builds and repairs. They wanted a logo that represented the old badges of vintage cycles. Before relocating, they had added the logo to their shop windows in gold leaf. Now that they have relocated, they wanted a new logo. The design is still a work-in-progress. The business had a clear brief: incorporate a mountain goat (native to North Wales) combined with a wreath within the antlers of the goat. This design will be the main focus for the majority of Isambard’s merchandise.
