Hispanic Package Design for Cangrejo Selecto
Company:     
Aquamar, Inc.
     
Project:  
Name development, branding and packaging.
     
Purpose:  
Launch an affordable seafood option for shoppers at Latino Walt-Mart stores.
     
Solution:  
Feature a tantalizing photographic image of the product as used in ceviche
(a popular Latin seafood dish) to showcase an appetizing example of how the imitation crab
meat can be used.
     
Outcome:  
After a successful Walmart product test in a few designated markets, it is now available in
all Latino Walmart stores.
Hispanic Package Design for Cangrejo Selecto
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Hispanic Package Design for Cangrejo Selecto

Package design, name logo development and bilingual communications for a line of surimi for the Hispanic merket.
5
367
0
Published:

Creative Fields