Digital Ads created to promote the New Year alongside the previous launch of the New Clio Interface.  This project gave me a chance to work with the Content team to develop a new style of copy that was shorter and more direct.  We focused on goals for the user based on market research of what our user’s are currently doing with their time and what they would like to be doing with their time spent using Clio. I decided to illustrate the portion of the UI that could help our users achieve that goal, highlighting the key messaging. My role in this project was conceptualization, project management, design and illustration.