Sci-fi stylings with bold colour shifts make for an appropriately futuristic piece of work for BMW's Personal Copilot system: “a new dimension – and vision – of autonomous driving”.
Dissolving glitchy colours give a holographic feel to the portrait and unify it with the cityscapes, which were constructed from a blend of Miami, Barcelona & Munich. Patterns of pixels and streaks work to suggest data flowing between the copilot system and the urban environment, evocative of the dynamic and evolving new technology of the system.
Some crops on the details showing the colour-shifted effects and detailed pixelation effects.
The finished artwork, shown on a screen in situ.
Photographer: J. Konrad Schmidt
Client: BMW AG München
Agency: Jung von Matt Hamburg
Post Production: Stephanie O'Connor / Recom Berlin
Model: Julia S / Louisa Models
Hair/MakeUp: Alex Merk / CloseUp Agency
Production: J. Konrad Schmidt
Equipment: prolightrent Hamburg
Locations: Miami, Barcelona & Munich
Client: BMW AG München
Agency: Jung von Matt Hamburg
Post Production: Stephanie O'Connor / Recom Berlin
Model: Julia S / Louisa Models
Hair/MakeUp: Alex Merk / CloseUp Agency
Production: J. Konrad Schmidt
Equipment: prolightrent Hamburg
Locations: Miami, Barcelona & Munich
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More work at recomfarmhouse.com and our blog madlove.net.
More work at recomfarmhouse.com and our blog madlove.net.
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