Bilingual label design for Fisher nuts
Company:    
Fisher Nuts   
 
Project:  
Packaging (and branding) for a line of five Latino-authentic nut flavors.   
 
Purpose:  
Introduce bold, new, Latino-authentic nut flavors/textures to appeal to U.S. Latinos.   
 
Solution:  
Create designs for varying levels of U.S. Latino acculturation, while also including a modern
version with universal, mass market appeal. Packages are color coded according to respective 
fruit flavors – in bold, bright hues signifying the product’s spicy twist. The “nut character” illustration promotes the product in an audience-neutral, light-hearted/joyous manner.   
 
Outcome:  
The product is currently distributed in specified U.S. Latino markets. The modern, universal-appeal package design was recommended due to its broad appeal to Latinos and Americans.
 
Bilingual label design for Fisher nuts
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Bilingual label design for Fisher nuts

FLAVORFUL AND TRADITIONAL. “A taste of home” is one way to describe what many Hispanic consumers are looking for when they make food purchasing Read more
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