Bilingual package design for Enerchia
Company:
Amnistad   
 
Project: 
Natural, nutritional, Chia health drink packaging (and accompanying collateral, video).   
 
Purpose: 
Introduce this new-to-market health/energy beverage to the Chia-familiar U.S. Latino target audience.   
 
Solution: 
Graphically portray Chia’s ancestral Aztec warrior dietary/vitality significance in today’s high-energy,
health-conscious culture. Illustration seamlessly combines old and new worlds: chia plant, Aztec shaman,
spa-like coloring/textures. Hibiscus and lime,used to enhance product nutrition and flavor, are also graphically featured.   
 
Outcome: 
Product popularity with the target market was immediate and expansive, with the added benefit of
selling surprisingly well to the general market’s health/wellness-conscious segment.
Bilingual package design for Enerchia
14
726
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Published:

Bilingual package design for Enerchia

Enerchia is a unique Chia Drink with a patent pending formula that packs all the benefits of the Chia seed into 16 shots you can enjoy anytime of Read More
14
726
1
Published: