Natural, nutritional, Chia health drink packaging (and accompanying collateral, video).
Introduce this new-to-market health/energy beverage to the Chia-familiar U.S. Latino target audience.
Graphically portray Chia’s ancestral Aztec warrior dietary/vitality significance in today’s high-energy,
health-conscious culture. Illustration seamlessly combines old and new worlds: chia plant, Aztec shaman,
spa-like coloring/textures. Hibiscus and lime,used to enhance product nutrition and flavor, are also graphically featured.
Product popularity with the target market was immediate and expansive, with the added benefit of
selling surprisingly well to the general market’s health/wellness-conscious segment.