Brief — To create both logo & brand identity for an exhibition launched by a collaboration of seven individual photographers, each sharing the central theme of identity throughout their collections.
Creative Requirement — To create a bold tri-tonal logo (preferably black, white and neutral grey) focusing on a visual play of the words ‘eye’ & ‘identity’, whilst combining a strong link to photography. To convey the design in a clear, simplistic brand applied over various stationary such as letterheads, envelopes and business cards.
Creative Solution — Isolating the 'eye' syllable in the word 'identity' became a key concept, which itself pays homage to belief that eyes act as 'the windows to one’s soul'. With photography at the heart of the exhibition, replacing the iris with an aperture symbol helped marry both elements into one logo. Creating an identity for the exhibition required incorporating a greyscale colour palette with geometric elements found within the logo across all branding material.