Ministry of Economy & Planning
Synergy in government
We were tasked to develop the brand identity for the Ministry of Economy & Planning in Saudi Arabia. Working with their strategic vision for the brand we developed a new logo, visual identity and brand guidelines to reflect the new mission set out by the Ministry.
The new symbol is based on the Saudi Arabian crest ( the palm tree and two swards) designed using modern geometric forms to express the idea of precision in planning.
Client: Aboab & Co.
Design Studio: Ishara Design
Creative Direction & Logo Design: Hani Alireza
Collateral & Guideline Design: Andrea McArthur & Heloise Ralantoa