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    Nothing like this prospective student site had ever been done by Arizona State University. We wanted an immersive online site to complement tradi… Read More
    Nothing like this prospective student site had ever been done by Arizona State University. We wanted an immersive online site to complement traditional viewbook printed material that high school seniors receive in the mail. Read Less
    Published:
My Future interactive site
asu.edu/myfuture, from concept to publication
Update: Winner of a 2011 Gold Circle of Excellence award from CASE
 
I was the main content strategist and curator for this award-winning prospective student site. Working with my team, I boiled the themes down to "study," "live," "connect," and "finance," and did the majority of tracking down content, including text, video, quotes, captions and infographics, and also copywriting and editing.

Nothing like this prospective student site had ever been done by Arizona State University. We wanted an immersive online site to complement traditional viewbook printed material that high school seniors receive in the mail. The creative direction we took was to take the "show, don't tell" approach, whereby each user would feel as if they were getting a personalized tour. By inserting questions and turn-off points along the navigation, we could include content customized to a user’s responses, whether they were a high-achieving student interested in the honors program, for example, or whether they came from a state with a specific tuition discount agreement.

My description and screenshots don't do justice to the amazing design and development work my colleagues did.

Go to the siteasu.edu/myfuture