Social lead for Red Bull Stratos, a scientific mission to 120,000 ft. Jumping from a stratospheric balloon one man broke the speed of sound in freefall.

 

With over 8MM views on YouTube concurrently, over 3MM tweets globally, 6 trending topics globally (with the other two topics sponsored), and over 1 MM Likes (100k shares, 30k comments) across the two Facebook posts, - a social strategy was created that worked on driving not only brand led conversation but giving consumers tools to share and drive conversations themselves.