Hana Pernicová, Sport psychologist
Branding / Web
2015
Concept, Information Architecture, Branding, Graphic Design, Copy: Tomáš Q Procházka
Photography: Hana Pernicová, Several authors on Pixabay
Photography: Hana Pernicová, Several authors on Pixabay
Hana Pernicová is one of the Czech Republic’s best sport psychologists. She needed a website, but had a very limited budget. I wanted to take on this project because websites in this field are generally very poor quality. And also, because Hana is a good friend of mine.
We took a minimalistic approach and focused on thoughtful ways of communicating with the visitor. We chose copy that removes the feeling of uncertainty. Just enough to introduce her services, the steps that would be taken during the cooperation and information about the psychologist herself. An efficient approach that communicates more effectively than a large online presentation.
