The Tokyo Type Directors Club (Tokyo TDC) was founded in 1987 to pursue the possibilities of visual expression of letters and/or words. As one of the most well-known design institution, Tokyo TDC has raised the standards of typography and related fields within the graphic arts.
As one of my school projects – design an identity system for a cultural institution, I treated this project as an exploration to touch the attitude and essence of Tokyo TDC. Therefore, I magnified the idea of “design process” in the identity system. The identity designed to work with Minion Variable Concept, which is clear and simple to convey information on posters, name cards and other applications. The main sub-graphic, the circle with anchor points, could represent the idea of “design process” and the Japanese flag.
