Everything looks better in it’s right proportions.
Curves are good and sexy, however not being able to maintain a healthy lifestyle is not. This concept is a play on words and visual, arguing with creatures that are known for their well fitted postures and fitness by giving them exaggerated curves.
Everything looks better in it’s right proportions.
YEAR: 2016
CLIENT: Chefox
FIELD: Conceptualisation, Design, Copywriting
DESCRIPTION: Curves are good and sexy, however not being able to maintain a healthy lifestyle is not. This concept is a play on words and visual, arguing with creatures that are known for their well fitted postures and fitness by giving them exaggerated curves.
