GIFT-五福临门
五福临门
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福,一部中华民族的历史,就是人们孜孜追求福禄寿喜财的历史。“五福”说法,最早见于《尚书 洪范》:“一曰寿,二曰富,三曰康宁,四曰攸好德,五曰考终命。”长寿、富贵、身体健康且心灵安宁、有美德、不遭横祸而善终,这是中国人对“福”最早的具体阐释。

The five blessings have descended upon the house.“Fu” means blessings, the history of the Chinese nation is the history of people's pursuit of wealth and prosperity. The "five blessing" theory was first seen in the book of Hong Fan: “first blessing is the longevity, second blessing  is the riches and honour, third blessing is the healthy and undisturbed, the fourth blessing is kindheartedness and comply with nature, and fifth blessins is peaceful death and blessing the world." ‘Longevity’, ‘Wealth’,‘Health’, ‘Peace of mind’, ‘Peaceful death’ are the earliest and concrete explanations of Chinese‘BLESSING’.
Client:熹茗茶业
Design Guidance:Bosom
Designer:牙
Copywriter:Follow
​​​​Photography:Hello小方
Paper:蓝碧源特纸
Printing:鼎力包装
GIFT-五福临门
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GIFT-五福临门

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Published:

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