LION IMAGINE 狮子想象
Client_LION IMAGINE 狮子想象
Design Guidance_Bosom
Designer_L·Chao
Copywriter_Cherry
Photography_Hello小方
Time To Market_2018
此次项目从命名到设计服务于一家福州的酒吧。
用音乐、电影与酒，唤醒你有趣的灵魂。
喝酒也是需要点仪式感，不然别人怎么知道你在喝酒。不是所有的气氛都靠举着酒杯使劲的摇头晃脑。狮子想象的酒种类很多，再贵的酒都可以开封卖单杯。
大部分酒以电影的名字命名，老板是个电影狂热分子，“狮子王”“西西里的美丽传说”“灵魂歌王”每一部电影都是一款酒，这些酒来源于电影，扎根在狮想，挥发于身体，贯穿至全身。
狮子想象的标志整体是一只狮子，灵感源于美国著名的米高梅电影公司，其雄狮利奥标志一度被当成了美国的象征；中间是一杯鸡尾酒，体现品牌的酒吧属性。狮子和鸡尾酒杯巧妙的结合，便是狮子想象设计的灵感来源，简洁又潜藏着无限的想象空间。
The project serves a bar in Fuzhou from naming to design.
Wake up your interesting soul with music, movies and wine.
Drinking also requires a sense of rituality, otherwise how can others know that you are drinking? Not all the atmosphere depends on shaking your head vigorously with your glass.
Lion Imagine has many kinds of wine, and expensive wine can be sold in single cups. Most wines are named after movies.The boss is a film fanatic, "The Lion King", "The Beautiful Legend Of Sicily" and "The Soul Singer". Each film is a kind of wine.
These wines come from the movies, take root in Lion Imagine, evaporate in the body, and run through the body.
The ingenious combination of lion and cocktail glass is the source of inspiration for Lion Imagine Design, which is simple and contains infinite imagination space.
Lion Imagine’s logo is inspired by the famous MGM, and its lion Leo logo was once regarded as the symbol of the United States. In the middle is a cocktail, reflecting the bar attributes of the brand.
