Hitachi Campaign
I was hired by Guerilla Wanderers to create a brand campaign that riffs off of the Hitachi BladeSymphony commercial created by them. The print collateral would be distributed across the U.S., a new market for BladeSymphony. I created a clean visual language that plays off of sharp graphical angles, modern typography, and a classical color palette of black and white. The U.S. BladeSymphony launch was a success. Hitachi's marketing leadership was thrilled with the integrated campaign work and how it was received by their target audience.
“Contribute to society through the development of superior, original technology and products”
— NAMIHEI ODAIRA, HITACHI FOUNDER
