The Green Guys Branding + Web Design
I was hired to create a brand identity that stands out in the landscaping industry. I uncovered an opportunity to bring a fresh and modern vibe to the company's image while hitting on the humanity of craftsmanship. I helped the company land on the name 'The Green Guys' because of its dual nature. On one side, 'Green' speaks to being environmentally-friendly and on the other it describes vitality and growth. All the creative work, including the fully-responsive website, feature a fresh/modern look with touches of humanity through the use of authentic photography and copy. The new look was well received, many high-end clients gave the founder compliments (and more importantly, their business.)
“Our new branding and website helped us reach next-level success. High-end potential clients are taking us seriously. We’re now landing 500K-type projects.”
— EILRADA BETKOLIA, FOUNDER
