CINÉPOLIS MORELIA
BRAND EXPERIENCE IN CINÉPOLIS MORELIA

In a new collaboration with Cinépolis, the largest film company in America, we worked on the creation of an exciting brand experience for its most emblematic and old cinema. It was in this place where the company's very first film was screened, the Cinépolis Morelia Centro, in the state of Michoacán.

In our goal to create a contemporary narrative for all people who enjoy the space, we translated decorative elements from one of our already classic designs (the Rocky collection for NONO), to the original architecture of the place. True to the tradition of copper works in Michoacán, we created natural wood finishes with inlays of this material. The balance we achieve with the tones, textures and patterns, offers an experience of comfort and delight in the environment.

Architect/ Praxis Arquitectura
General contractor/ CM2 Management
Location/ Morelia, Michoacan
Year / 2017
Natural wood finishes with copper details.
Courtesy of CM2 Management, photography by Pedro Hiriart.
Detail
Arches with triangular pattern in natural wood.
Courtesy of CM2 Management, photography by Pedro Hiriart.Collection

Industrial Design Studio.

www.joelescalona.com
 

 
CINÉPOLIS MORELIA
5
102
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Published:

CINÉPOLIS MORELIA

5
102
0
Published: