CREATIVE DIRECTION
Libbey Monterrey.
CREATIVE DIRECTION

Designing a methodology.

Libbey, the No. 1 glassware company in the Americas and one of the largest glass tableware suppliers in the world asked us to boost sales growth by taking their design process to the next level.
Through a series of workshops for their in-house design team, in collaboration with Monterrey based design studio Jorge Diego Etienne, we developed a tailored design methodology centered on their team potential, production capabilities and sales objectives.
Having a specific design methodology is the way we follow to implement informed creativity in all our projects, and when it is about products that will be produced in millions, it’s something we take very seriously. 


Workshops with the Libbey Design Team
Factory Visit. 
Presentation with the Design Team, Libbey Creativa Director and Vice President. 
Proyect Development.
Proyect Development.
Proyect Development.
Proyect Development.

Industrial Design Studio.

www.joelescalona.com
 

 
CREATIVE DIRECTION
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CREATIVE DIRECTION

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Creative Fields