In order for the product packaging to dissociate from competitors on the market and to create an emotional connection with the consumers, we created a story which approached being a mother with a metaphorical narrative. For creating the story, we got inspired from the clouds used on the packaging of Hidroten Rash Cream. Doing so, we aimed to get people’s attention to the most beautiful moments related to being a mother. We have combined the special moments that are felt on the clouds with #BulutlarınÜzerinde (Above the clouds).
Hidroten - Mother's Day Campaign
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Hidroten - Mother's Day Campaign

Creating an effective campaign for Mother's Day by including Hidroten Rash Cream.
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