The project in which one is about to view, was the challenge of rebranding a channel logo of ones choice, through an already chosen few options. One was to recreate the logo and branding of the channel completely. One needed to consider how a ticket tape would translate into ones logo, as well as the stings, schedule fillers and what it would look like in situation, be it video or even an image. The channel that one has chosen to rebrand is Investigation Discovery.

In the end, one needed to decide on which logo was going to communicate the channel better, due to its flexibility and capability for the logo to be able to animate and transform into something else. One had obviously gone for the second logo due to the opportunities for one to be able to manipulate and transform the logo.

Final logo in black and white, as well as, colour

Below is a video which has been compiled to show one all the videos, regarding the phone animation, ticker tape, schedule filler and stings pertaining towards the site.